“Immerse yourself in our collection of the freshest emerging design talent”
From Sunday 15th May to Tuesday 17th May Syndicut London exhibited at Pulse Trade Show for the second year running at the spectacular historical venue Olympia. Throughout the three days we shared Syndicut’s vision and passion for bold prints and geos with many interested buyers and traders, whilst learning new and better ways to build our brand.
Syndicut London collaborates with emerging artists and designers to bring you the best in original print. We carefully craft a range of quality, men’s and women’s clothing providing the customer with unique, statement beachwear; whilst enabling their artist collaborators to envisage their work in a new context. Starting with a men’s clothing range launched in 2013, the men’s collection is now available in over fifteen prints by different artists and maintains a bright and fun aesthetic.
This summer for the first time we are introducing a women’s collection of swimsuits, sarongs, kaftans and kimonos. Then in the autumn the collection will include a brand new range of men’s lounge pants and boxers in 100% premium cotton for a soft, luxurious feel.
Each exhibitor was given a space in which to promote their range of products, with brands ranging from innovative home accessories, interior design and the newest fashion and jewellery trends.
‘‘Each and every product has been cherry-picked by the finest retail experts, not only for beautiful design but for technique, story and purpose, bringing you the must-have, cutting-edge products for the upcoming seasons.’’
As well as the vibrant design talent of each brand, located in the centre of the show was Shop Talk, an ‘‘inspiring conference for independent retailers’’. Here, throughout the three days, talks were held for both exhibitors and buyers to learn from the professionals themselves on how to reinvent and build their businesses; whether that be tips on collaborating with bloggers or learning new social media tips for expanding online through social storytelling and conversational commerce.
A particularly significant development in how brands communicate with their customers in innovative new ways is through tailoring online content using social media platforms such as Facebook Canvas. This enables brands to produce immediate custom content designed to appeal to individual shoppers – something we are looking to introduce soon.
Amongst the range of homeware, fashion and interior designers exhibiting at Pulse, the following five brands especially caught our eye…
Charles of Lloyd
With bold prints and vibrant colours, Charles of Lloyd’s soft furnishings and home accessories really make a statement. Established in 2013 by designer, Charlotte Lloyd, Charles of Lloyd reflects her ongoing evolution as a maker and artist, and her active exploration of new techniques, processes and patterns. Each beautifully crafted item is either digitally printed or screenprinted by hand in London, and is characterised by its playful patterns and illustrations.
Another brand which captured our attention is Bohemia, an Edinburgh-based fashion and interior design brand with a collaborative ethos similar to our own. Bohemia seeks to champion emerging craftspeople and skilled artisans and produces a range of accessories and soft furnishings. These collaborations have included working with artists who specialise in weaving, printmaking, textile design and ceramics, while ensuring the trade and production processes are always ethical and responsible.
Diversely, the woodwork of Rosie Brewer also inspired us – her minimal designs embrace the natural imperfections and unique histories of the wood, incorporating the marks, scars and twisted linear patterns which give the material its character. Rosie Brewer’s homeware is created entirely by hand, using the knots and grain of the wood to determine the size and shape of each product as part of an organic making process.
Jessica Russell Flint
Jessica Russell Flint’s contemporary illustrated fashion and homeware products are inspired by a passion for “transforming the ordinary into something unusual and collectable”. Each design is drawn and painted by hand, before being digitally printed onto each product, and embraces themes such as British heritage, the animal kingdom, wildlife and the circus, incorporating these topics into her products with bold colour and textural fabrics. Her latest products include umbrellas, accessory bags, stationery and wallpaper, all of which share her exciting prints and characteristic style.
A further fashion and homeware brand which caught our eye is Art Rookie, who share our commitment to supporting young and emerging artists and designers. Established by friends, Liz Bush and Jodie Prince, Art Rookie was set up to provide artists with an accessible platform through which to exhibit their practice, get their work into the public domain and make the first steps towards commercial success. At Pulse, Art Rookie showed a collection of their artists’ work, ranging from bold and quirky prints on paper to textiles with elaborate patterns inspired by nature.
Thank you to everyone that supported us at Pulse this year, we had some great feedback, and we look forward to seeing you next year!
Team Syndicut x