REVIEW: London Fashion Week AW16

Over the last week the latest innovative fashion talent has been revealed by a range of both emerging and established designers, and one thing is clear – print is in!

London Fashion Week’s shows and catwalks were a sea of floral, abstract, geometric and various other exciting prints, with brands from across the globe coming together to exhibit their new collections.

Here at Syndicut, we were amazed by the wealth of printed textiles, unique embroidery and the inspirational designers behind each garment.


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Established in 2011 by designers Fyodor Podgorny and Golan Frydman, FYODOR GOLAN incorporates instantly identifiable everyday brands, bright colours and an experimental approach, creating designs with playful shapes and textures. The bold, almost collaged appearance of FYODOR GOLAN’s work appealed to us straight away; their signature style is defined by a sense of fun and unapologetic use of colour, as well as an unconventional layering of luxurious, silky fabrics with more industrial materials such as plastics, patent finishes and metallic details, giving a great variety of textures.

Markus Lupfer

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Combining busy floral repeat patterns with comfortable, relaxed fits is synonymous with Markus Lupfer’s distinctive style which aims to reimagine everyday fashion. Renowned for his innovative use of print and embroidery, Lupfer’s fashion designs have truly redefined the classics, using clever details and graphic embellishment to blur the boundaries between smart and casual, and adolescent and adult, whilst seeking to maintain a high level of versatility which effortlessly befits any occasion.

Alice Archer

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Alice Archer’s practice uniquely fuses print and embroidery, translating romantic oil paintings into meticulously embroidered wearable garments. We were instantly attracted to Archers’ incredibly detailed designs which masterfully explore colour and texture using a refined process that combines her painterly inspirations and her practice as a textile designer. In order to ensure that each print is absorbed only by desired areas of the silk, Archer embroiders with ceramic yarns which absorb the transferred image, preserving the surrounding fabric, this has resulted in the creation of beautiful, intricate outfits that exude luxury and quality craftsmanship.


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Launched in 2008, SIBLING is a collaboration between three designers, Joe Bates, Sid Bryan and Cozette McCreery, seeking to challenge perceptions of materials and their capabilities, and produce vibrant, eye-catching garments which have sparked a revolution in how we see knitwear and print in fashion design. At London Fashion Week, SIBLING uses embroidery and embellishment to add texture and pattern to their garments, teaming intense, alluring colours with abstract motifs, and layer chunky, free-flowing knitted capes and kimonos with statement jumpers and dresses. We love SIBLING’s fun colour choices and their bold patterns which resemble leopard spots and expressive brushstrokes, featuring regularly throughout their AW16 collection.

Eudon Choi

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Training in Menswear Design in Seoul, Eudon Choi developed a working knowledge of quality tailoring and an astute eye for detail. By contrast, Choi later moved to London to study Womenswear at the Royal College of Art before founding his namesake brand in 2009. Here at Syndicut we love Choi’s icy blue and cool lilac colour palettes, attracting the eye with delicate and subdued pastel tones. At London Fashion Week, Choi’s elegant garments incorporated abstract prints of organic forms and bleeding colours, as well as more uniform geometric designs that feel almost like printed optical illusions in their distinctive compositions.

Keji’s Human Snow Globe AW16 Fashion Show at Golden Square

In addition to the vast range of indoor fashion shows on more conventional catwalks, many designers opted to exhibit their latest creations in other ways. For example, Keji’s installation at Golden Square shown above, which involved a group of models enclosed in a clear cube, designed as a life-sized snow globe. In this artificial wintry environment, Keji has not only created a unique concept enabling her to present her AW16 collection in an alternative way, but by venturing away from the catwalk she has set a trend for designers looking to show their fashion designs to a wider public audience in an arguably more memorable way.