Director and Founder of PHASE3, Tyen Masten grew up between Illinois and California and is now based in Shoreditch, East London. After studying for a Bachelor’s degree in Architecture at the University of Colorado, Masten attained a Master’s degree in the same discipline from the University of California and has been an architectural designer since 1992.
PHASE3 was set us with the same emphasis on collaboration as Syndicut, and “is grounded in a practical approach to applying digital technologies towards the production of thoughtful architecture.” With this forward-thinking ethos and after building up a wealth of experience working with other architecture practices, PHASE3 was born and now works on a range of projects which vary in size.
In addition, PHASE3 sustains an active print practice which is used to inform the processes and decision-making in each striking architectural project, showing how these media can be used simultaneously to reach and execute the final design. Here at Syndicut, we have used PHASE3’s Façade print to bring you our classic swim shorts and brand new embossed leather card holders (both shown below) in an eye-catching, geometric design inspired by their exciting builds.
Above: PHASE3’s Façade print for Syndicut on our mid-length swim shorts and embossed leather card holders
What are the inspirations behind your practice?
“The inspirations behind our practice vary quite a bit and range from buildings, to products, to illustration and graphics. In terms of graphic inspiration, I guess I go back to some of the early album covers from my childhood which Peter Saville had done for New Order, OMD, and Pet Shop Boys.”
From left to right: New Order, Movement Album Cover; Orchestral Manoeuvres in the Dark, Metroland Album Cover; Pet Shop Boys, Yes Album Cover
What inspired your Façade print for Syndicut?
“Because we were approached to work on swimwear, this print was really inspired by prints that come from my childhood and brands I used to wear like T&C Surf Company, OP, and Jams, and how this combines with the buildings and prints we create in the office.”
Above: Architectural prints by PHASE3
In three words how would you describe your creative practice?
“Collaborative, Crafted, Classic.”
With what medium do you predominantly work?
“We predominately work with Digital Software, from 3D Modelling to Illustrator, and Photoshop.”
What are your feelings about Syndicut and our ethos of collaboration with emerging artists and designers?
“We were really excited to work with Syndicut. They seemed to mesh right in to our creative design process and ideas about collaboration. I think it is a great strategy and we look forward to ongoing endeavours with them.”
Above: Façade prints by PHASE3 for Syndicut
What are your current ongoing projects? How do these feed into your designs?
“We are currently working on a series of mid-size commercial and residential building projects here in London. Moving forward, we and are trying to pick up more retail based projects. Through the way we develop our architectural and design projects we produce graphic prints and patterns on the side throughout the entire design process to strengthen and support our ideas.”
Above: PHASE3’s ongoing architectural projects
How did you discover your creative discipline?
“I feel it was a real stroke of luck. My art teacher in high school recommended to me that I take his drafting course, which he thought would suit me more than art. I loved it and I knew from that point that I wanted to do architecture.”
What initially encouraged or inspired you?
“I am really a product of my generation, when I was young I was really into a lot of Deconstructivist architects, especially from LA. But later I found Zaha Hadid’s early paintings and it really sparked something for me. Kinda funny since later I went to work for her for 8 years…”
Is your work a response to any particular issues or topics of interest to you? If so, how do you explore and express these through your practice?
“I guess through a lot of my work both Teaching at the Architectural Association, and at the practice we try to look at a range of cultural issues and how design at all scales can tackle them.”
Please name one or two artists or artworks that have particularly inspired you, or changed the way you approach your practice.
“Richard Diebenkorn’s Ocean Park series which is based on the neighbourhood I lived in while in LA; James Rosenquist, Mat Maitland, Otl Aicher.”
Clockwise from top left: Mat Maitland; Richard Diebenkorn; James Rosenquist; Otl Aicher